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Partnership between AC Milan and a dApp on Solana

NFT

en.cryptonomist.ch 23 September 2022 10:36, UTC
  
Reading time: ~3 m

Big news from the world of soccer and crypto with the Italian champion team, AC Milan, signing a partnership with MonkeyLeague, the AAA game developed on the Solana blockchain. Moreover, Liverpool FC also announced that it has expanded its partnership with Sorare’s fantasy game. 

Summary

AC Milan and the partnership with the game on Solana: MonkeyLeague

MonkeyLeague, the Web3 e-sports game, seems to have won over Italy’s 2022 championship-winning team, AC Milan. 

We partner with champions 🏆…

— MonkeyLeague 🐵⚽♟️ (@TheMonkeyLeague) September 22, 2022

“We partner with champions.”

The game developed on Solana’s blockchain has entered into a partnership with Milan and involves the creation of exclusive Milan-branded NFT game assets, as well as wearables, special game tournaments, co-marketing events, and a number of other interesting initiatives, such as playtesting of the game by the club’s players.

At the moment, details of the deal have not been revealed

Certainly, for AC Milan, this is not the first collaboration involving the launch of its NFT. And in fact, back in April, the Italian champion participated in a charity NFT launch with BitMEX, its sponsor. 

The official NFT was a limited-edition 3D artwork of a special red and black jersey from South Sudan’s 2016/17 season. Proceeds from the sale were used by the Milan Foundation to also support efforts for the humanitarian crisis in Ukraine. 

Liverpool FC makes Sorare official global partner of the Reds

England’s Liverpool FC team is also turning to blockchain, and it is doing so by expanding its existing partnership with Sorare, the player-owned fantasy sports game. 

#LFC has expanded its current partnership with @Sorare, the player-owned fantasy sports game, making it an official global partner of the Reds. 🔴

— Liverpool FC (@LFC) September 22, 2022

“LFC has expanded its current partnership with @Sorare, the player-owned fantasy sports game, making it an official global partner of the Reds.”

Indeed, Sorare has become an official global partner of the Reds after signing the latest agreement that will see the creation of multimedia content for fans and the release of unique new experiences for Liverpool FC fans and Sorare managers.

Commenting on this, Ben Latty, commercial director of Liverpool FC, said:

“At Liverpool Football Club, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to this club. We’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”

Sorare: from soccer to basketball

Sorare, the blockchain company founded in 2018 in France, is an NFT fantasy game that is conquering other sports besides soccer, which indeed features the likes of Liverpool FC. 

Earlier this very month, Sorare announced that it is also opening its doors to the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) through a multi-year partnership

In this way, Sorare’s game will also allow basketball fans to access the fantasy game experience and create a lineup of NFT-based trading cards representing fans’ favorite players and teams. 

Not only that, Sorare allows users to play and earn points based on the actual performance of NBA players. 


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