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Gucci has teamed up with Yuga Labs, the creator of Bored Ape Yacht Club, for a partnership that will explore the intersection of the physical and digital worlds.
The collaboration will result in a series of limited edition physical products and associated NFTs for the metaverse game Otherside.
Continuing to explore the Metaverse, the House comes together with @yugalabs. Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital. pic.twitter.com/v60mzcgqqY
— gucci (@gucci) March 27, 2023
Otherside is a highly anticipated ape-themed metaverse game that centers around a mysterious species of aliens called “Koda.” Yuga Labs has released a limited-edition series of physical Gucci products and NFTs called “Otherside: Relics by Gucci” that tie into the game’s lore.
The first relic to be released is the KodaPendant, a physical piece of jewelry and a non-fungible token that will unlock numerous perks within the Otherside metaverse.
Yuga Labs plans to release KodaPendant NFTs that can be bought using their cryptocurrency, Apecoin. The pendant itself is a silver chain with a Koda alien pendant inscribed with “GG,” a term commonly used by gamers. Each physical KodaPendant will also be numbered with a unique edition at the back.
Only current holders of Koda or Vessel NFTs are eligible to purchase the KodaPendants. Both Koda and Vessel NFTs will be visually updated to feature virtual versions of the jewelry. Once the Otherside avatars launch, KodaPendant owners will receive exclusive cosmetic options for their avatars.
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Furthermore, Gucci will provide physical jewelry pieces to KodaPendant owners later this year. Still, this offer is only available for residents of certain countries, including the US, Canada, select European nations, and some Gulf states.
It is worth noting that Yuga Labs is not the first NFT company to collaborate with a luxury fashion brand to create rare physical goods linked to digital ownership. For instance, Yuga Labs’ CryptoPunks collaborated with Tiffany’s last year to create a limited series of 250 gold, ruby, and diamond necklaces modeled after buyers’ unique CryptoPunk NFT avatars.
The necklaces, which each cost $51,000, sold out instantly and significantly boosted Cryptopunk trading volume.