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A spokesman for OKX told Blockworks that the exchange has teamed with McLaren Racing in a multi-year arrangement worth "hundreds of millions" ahead of the Crypto.com Miami Grand Prix on May 8. During the event, OKX branding will be visible on McLaren cars and Lando Norris and Daniel Ricciardo's outfits and helmets. Rafique joined OKX from competitor Okcoin immediately after the agreement was announced. He was previously the head of growth for Blockchain.com and the head of product marketing at Microsoft before joining Okcoin. https://twitter.com/okx/status/1521429968739180544 Earlier this year, Rafique served as a special adviser to the OKX executive team, where he assisted in the negotiation of a multimillion-dollar relationship with Manchester City. Last month, the business stated that it would manage the company's foreign expansion efforts and develop a worldwide marketing team to bring crypto mainstream. According to data gathered by Blockworks, OKX is the second-largest exchange by trading volume, with more than 20 million customers across 180 markets.
Crypto.com Became the First Cryptocurrency Sponsor of Formula 1
In a rumored $100 million deal, Crypto.com became the first cryptocurrency sponsor of Formula One; the firm announced last June. It announced in February that it would be the Miami Grand Prix's title sponsor. Still, according to an OKX spokesman, this is the first of its type, as no other crypto company has ever been the most prominent partner to a Formula 1 team. Bybit joined Red Bull's F1 squad as a "first-tier ally" in February, behind title partner Oracle