Blockchain.com partners with Polymarket to bring prediction markets to 43 million users

Blockchain.com has partnered with Polymarket to bring prediction market trading directly into its app for users in eligible markets worldwide.

The integration will allow users to explore, open, and manage positions tied to real world events without connecting an external wallet or transferring assets to another platform, the companies announced Tuesday.

Users will be able to participate using digital assets already held in their Blockchain.com accounts, removing additional onboarding steps and deposit fees associated with moving between platforms.

The launch comes as prediction market activity reaches record levels during the final matches of the global football tournament.

Polymarket generated more than $4.2 billion in trading volume across markets related to the tournament, according to the announcement. Total football related volume on the platform exceeded $5 billion over the past 365 days.

“Partnering with Polymarket allows us to instantly expand our feature set into the fastest growing sector of crypto at the exact moment global interest is hitting its peak,” said Peter Smith, founder, CEO, and executive chairman of Blockchain.com.

Smith said embedding the markets directly into Blockchain.com would allow eligible users to participate without moving between external platforms.

Polymarket lets users trade contracts based on the expected outcomes of political, economic, sporting, and other real world events. Prices on the platform reflect the probability assigned to each outcome by market participants.

“Through this partnership, eligible Blockchain.com users can access the world’s largest information market inside the platform where they already manage digital assets,” said Polymarket founder and CEO Shayne Coplan.

Blockchain.com said it has more than 43 million verified users across over 70 jurisdictions. The company has processed more than $1.1 trillion in crypto transactions since launching in 2011.

The companies did not provide a complete list of markets where the new Polymarket integration will be available.