Franklin Templeton is expanding its digital asset strategy through a new partnership with MoonPay that will allow institutional investors to move between stablecoins and the asset manager's tokenized money market fund through an onchain workflow.
The integration connects Franklin Templeton's Benji Technology Platform with MoonPay Trade's infrastructure, creating a pathway for eligible institutions to exchange supported stablecoins for exposure to the firm's tokenized money market fund and back again without leaving blockchain networks.
The partnership comes as Franklin Templeton pushes deeper into digital assets. In April, the $1.74 trillion asset manager announced plans to launch Franklin Crypto, a dedicated cryptocurrency division anchored by the acquisition of crypto investment firm 250 Digital. The new unit will focus on active crypto investment strategies, while Franklin Templeton continues building tokenized versions of traditional financial products.
coindesk.com