Conlan, who took the post in September 2023, is credited with launching “Crypto,” the perfume. Also known as “Eau de Binance,” the fragrance was introduced by the exchange in March 2024 to celebrate International Women's Day.
Prior to Binance, Conlan spent a year as the global head of brand and partnerships at rival OKX, working under CMO Haider Rafique.
“Rachel is a premier talent who has left an indelible mark on the company and after four years of remarkable service has decided to step down to focus on personal priorities,” a Binance spokesperson said.
Like other large crypto brands, Binance has signed a selection of high-profile partnerships, a number of which predate her tenure. These include the footballer Cristiano Ronaldo, Canadian singer-songwriter The Weeknd, the Alpine Formula One team and social media star Khaby Lame.
This year's crypto market downturn may be hitting the wallets of marketing departments at large crypto firms. Crypto.com, a firm that has spent as much as $1 billion promoting its name on things like rebranding the Staples Center, an advert with Matt Damon, FI and UFC deals, only last week said its CMO, Steven Kalifowitz, is leaving the company.
In addition, Ben Zhou, the CEO of Bybit, the second-largest crypto exchange, said in a recent interview that he would not be renewing his F1 sponsorship, and is looking for other deals with better commercial value.
Conlan’s last day is June 15 and she will remain as an adviser to support the company through the transition, Binance said.
coindesk.com
