Rakuten Integration Will Boost XRP’s Price

$XRP is experiencing its second-highest bullish sentiment across social media in the past two years, according to Santiment Intelligence, the analytics platform for on-chain, social, and reputation data for digital asset traders.

Rakuten Integration Boosts $XRP’s Social Capital

In its latest post on X, Santiment noted that the recent surge in $XRP bullish sentiment is partly due to the cryptocurrency’s integration with Rakuten, a major global rewards platform and e-commerce company.

Rakuten Wallet officially rolled out $XRP spot trading and payment functionalities on April 30, 2026, fulfilling its initial announcement. Following the rollout, Rakuten Wallet users in Japan can now convert their Rakuten loyalty points into $XRP. They can also spot trade the cryptocurrency in-app or use it for payment purposes across over 5 million merchant locations worldwide.

History Supports a Potential $XRP Rally

Crypto community members consider the latest development a significant event in $XRP’s mainstream adoption, even though the cryptocurrency’s price has shown no major movements yet. Historical trends reveal that such events do not often instantly lead to major price outbreaks. Rather, it influences the long-term evolution of the digital asset’s price, especially after the initial euphoria.

Over crypto market cycles, massive adoption moves typically kick in after FOMO calms down, and many analysts believe $XRP will go through a similar phase this time. At $1.36 at the time of writing, $XRP’s price has declined approximately 55% over the past nine months, according to TradingView’s data. This situation has left investors and traders waiting for a reversal amid sustained accumulation.

$XRP’s Massive Exposure on Rakuten

It is worth noting that the Rakuten Wallet $XRP rollout will potentially expose the cryptocurrency to an enormous consumer base of 44 million active Rakuten Pay users. Meanwhile, the broader Rakuten ecosystem boasts over 3 trillion circulating loyalty points, equivalent to $23 billion in points redeemable for $XRP.

In the meantime, Rakuten Wallet is running a promotional campaign targeting early adopters. Any user who purchases 30,000 yen or more of the cryptocurrency gets an automatic 500 yen worth of $XRP in reward, while those purchasing 100,000 yen or more worth of the token will qualify for a 1,500 yen worth of $XRP reward.

At the time of writing, the new integration is live on mobile as an “Android Early Release.” However, Rakuten Wallet noted that an iOS version app update will be launched soon.

Related: Ripple’s Acquisition Spree Builds Financial Hub; Is $XRP Integration the Next Spark?