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A fresh wave of real-world utility has made $XRP witness its second-highest level of bullish sentiment across social platforms in the last two years.
According to Santiment Intelligence data, $XRP’s integration with Rakuten Wallet has gotten the crypto community talking about expected adoption levels.
Notably, Rakuten users in Japan will have the opportunity to convert their accrued Rakuten points into $XRP, with the option to spend the cryptocurrency at at least 5 million merchant locations.
Things get juicier since the Rakuten ecosystem comprises nearly 44 million Rakuten Pay users, with approximately $23 billion in loyalty points already in circulation.
Therefore, the $XRP Army sees the Rakuten-$XRP integration as one of the biggest retail-driven adoption channels to date.
With this renewed optimism, pundits believe $XRP will make notable inroads in Japan, as it embeds itself at scale in consumer payment behavior, signaling long-term adoption potential.
Meanwhile, on the price action front, $XRP might be gearing up for an “ultra-rare bull switch,” which in the past has triggered significant price upswings, as reported by ZyCrypto.
With $XRP at the center of market conversation, driven by everyday consumer usage, it seems the sky’s the limit for the 4th-largest cryptocurrency by market cap.