Rakuten, the Japanese e-commerce giant, has taken a significant step to accelerate cryptocurrency adoption. By integrating $XRP as a payment method into its platform, the company provides direct access to 44 million users.
According to the announcement, users can now make payments with $XRP through the Rakuten Pay app. This integration will enable $XRP use at over 5 million merchant locations across Japan. Users can also buy and sell this digital asset developed by Ripple through the app, purchase $XRP with Rakuten points, and store their assets in the Rakuten Wallet.
Ripple ecosystem manager Tatsuya Kohrogi stated that this development is a significant milestone for the crypto sector. According to Kohrogi, this integration will introduce digital assets not only to crypto-focused users but also to millions of everyday shoppers.
According to the company, the scale of the integration is remarkable. Rakuten has over 100 million members and an annual e-commerce volume of 5.6 trillion yen. Furthermore, over 3 trillion loyalty points in circulation (worth approximately 23 billion dollars) can now be converted to $XRP.
*This is not investment advice.