Coinbase Business to roll out as catalyst for ‘invisible’ crypto adoption

U.S.-based crypto exchange Coinbase will roll out a modern financial platform, Coinbase Business, later this year, helping businesses integrate crypto and stablecoin payments into everyday operations, as announced on October 16.

It allows small-to-medium-sized businesses (SMBs) and startups to send and receive stablecoins such as Circle-issued USD Coin ($USDC), manage crypto assets, and automate financial workflows through a single interface, with low fees, no chargebacks, and integrated APIs.

Businesses can also earn up to 4.1% APY on idle $USDC funds and grow their capital while retaining liquidity. The platform is designed as a ‘crypto operating account,’ with multi-user access and integrations with accounting tools such as QuickBooks and Xero via CoinTracker and Crypto Tax Calculator.

Coinbase plans to integrate with e-commerce platforms. As an early rollout, the payments suite will be linked with Shopify to allow merchants and retailers to adopt $USDC payments.

Embedding crypto into the existing web of commerce seems like a goal within reach, subtly and invisibly. Stablecoins are a core part of that goal.

Coinbase CEO Brian Armstrong recently tweeted:

Overview of global stablecoin landscape

The global stablecoin sector has reached a market capitalization of $316 billion as of October 17. Tether’s $USDT and Circle’s $USDC continue to dominate the arena with $181.54 billion and $75.68 billion in circulation, respectively.

In H1 2025, on-chain stablecoin transaction volume surpassed $8.9 trillion. According to a CoinGate report, in H1 2025, $USDT dominated 24.8% of crypto transactions, while BTC was the preferred option for 23.3% and its rival $USDC was 9.3%.

Data from Fireblocks’ report suggests that stablecoin payments are gaining traction, with 49% of users actively using them, 23% in pilot testing, and 18% planning adoption, while 10% remains undecided.