Coinbase, the largest cryptocurrency exchange in the United States, surprisingly announced yesterday that it has added Binance Coin ($BNB), the native token of the Binance ecosystem, to its listing roadmap.
This step marks the first time Coinbase has directly supported $BNB, the main token of the Binance ecosystem.
This development follows recent debates in the crypto industry regarding listing fees and transparency. Earlier this week, Coinbase Ventures-backed Limitless Labs CEO CJ Hetherington claimed that the exchange was demanding a commission for token listings, a claim Binance denied as “unfounded and defamatory.”
While discussions regarding Binance altcoin listings continue, CZ initially said that it was a huge loss for the exchange not to list $BNB, the largest cryptocurrency by market capitalization.
CZ then made another post, directly referencing Coinbase's $BNB listing and calling on Coinbase to list more BNBChain projects.
Recalling that Binance has listed more Base projects, CZ said that although $BNB Chain is a more active network, he does not think Coinbase has listed a single BNBChain project yet.
“I also encourage Coinbase to list more BNBChain projects.
Binance has listed several Base projects. I don't think Coinbase has listed a single BNBChain project yet. It's also a more active chain.
It's not an exchange. I'm just recommending it because we're all about openness, inclusivity, etc. I also think it's good for change.”
Moreover, I would urge Coinbase to list more @BNBChain projects. @Binance has listed several Base projects. Don't think Coinbase has listed a single @BNBChain project yet. And it's a more active chain.
Not a trade. Just recommending, given we are on the topic of being open,… https://t.co/16WkVUM6Om
— CZ 🔶 $BNB (@cz_binance) October 16, 2025
*This is not investment advice.