Walmart-Backed OnePay to Add Crypto Trading in Banking App

Walmart-backed fintech OnePay is preparing to roll out cryptocurrency trading and custody services in its mobile app, according to a CNBC report.

The move positions OnePay to compete directly with leading finance apps like PayPal, Venmo, and Cash App, which already support digital assets.

Bitcoin and Ether Coming to OnePay

Later this year, OnePay users will gain access to Bitcoin and Ethereum trading through a partnership with startup Zerohash. This integration will allow customers to hold crypto directly within the app and, importantly, convert it into cash for everyday spending. Users will be able to apply converted funds to store purchases or even pay off credit card balances, creating a seamless bridge between digital assets and traditional payments.

OnePay’s “Everything App” Strategy

Founded in 2021 by Walmart and venture firm Ribbit Capital, OnePay has steadily expanded its offerings to build what it calls an “everything app” for digital finance. The platform already provides high-yield savings accounts, debit and credit cards, buy now/pay later loans, and even wireless plans. With crypto support, OnePay is deepening its appeal to younger, tech-savvy customers who expect seamless integration between banking and digital assets.

The firm’s app is already gaining momentum. It ranks No. 5 on Apple’s free finance app chart, ahead of traditional banking giants such as JPMorgan Chase and fintech competitors like Robinhood and Chime. Its distribution channel also gives it a unique edge, integration into Walmart’s U.S. checkout process provides access to more than 150 million weekly shoppers.

Crypto Adoption Gains Ground

The timing of the launch reflects a broader trend in U.S. financial services. Since the Trump administration’s policy shift toward digital assets, major banks and fintechs have accelerated crypto adoption. Morgan Stanley recently announced plans to give retail clients direct access to crypto through its E-Trade platform. Meanwhile, OnePay’s partner Zerohash raised $104 million in September from firms including Morgan Stanley and Interactive Brokers, cementing its role as a go-to provider for crypto infrastructure.

By embedding crypto into its fast-growing app, OnePay aims to capture mainstream adoption at scale. With its Walmart-backed reach and expanding ecosystem, the fintech could soon become one of the most influential players in U.S. digital finance.

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