Walmart-Backed OnePay to Bring Crypto Trading, Payments & Custody to 150M U.S. Shoppers

Walmart’s fintech arm is about to take its biggest step yet into digital assets according to a report by CNBC. OnePay, the financial technology company majority-owned by the retail giant, is preparing to roll out cryptocurrency trading and custody on its mobile app, according to sources familiar with the plan.

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Bitcoin and Ether Coming to the App

Later this year, OnePay users will be able to buy, hold, and sell Bitcoin (BTC) and Ether (ETH) directly inside the app. The integration is being powered by Zerohash, a crypto infrastructure startup that specializes in enabling financial firms to launch digital asset products.

By embedding crypto wallets alongside its existing banking features, OnePay customers could convert their digital holdings into cash and use those funds for everyday purchases — whether paying off a credit card balance or checking out at Walmart.

Building the “Everything App” for Finance

Founded in 2021 by Walmart and Ribbit Capital, OnePay has been steadily layering on financial products in its quest to become an American version of Asia’s “super apps.” The company already offers:

Credit and debit cards
High-yield savings accounts
Buy Now, Pay Later loans
Wireless phone plans
Peer-to-peer payments via its digital wallet

Crypto is the latest feature to join this lineup, positioning OnePay against competitors like PayPal, Venmo, and Cash App — all of which already support crypto.

Timing the Market Shift

The launch comes as the U.S. political climate around crypto has shifted. With the election of President Donald Trump, regulators have loosened restrictions, and Wall Street firms that once held back are moving in. Just last month, Morgan Stanley announced that its E-Trade division would give retail clients direct access to crypto.

That momentum has benefited crypto infrastructure players like Zerohash, which recently raised $104 million from major financial firms including Morgan Stanley and Interactive Brokers to cement its role as a go-to provider for banks and fintechs building crypto offerings.

Walmart’s Distribution Advantage

OnePay’s biggest edge may be its built-in distribution channel. The app is integrated into Walmart’s in-store and online checkout flow, tapping into the retailer’s base of 150 million weekly shoppers.
That reach has already pushed OnePay up the charts: it currently ranks No. 5 among free finance apps in Apple’s App Store, ahead of names like JPMorgan Chase, Robinhood, and Chime.
Still, OnePay isn’t confined to Walmart customers. The company was set up as a separate entity so it could target the broader population of Americans underserved by traditional banks.

Why It Matters

For crypto, OnePay’s move is another sign of mainstream acceptance. For Walmart, it’s the clearest indication yet that the retailer wants to extend its footprint from checkout lines to financial lives.

With crypto trading, custody, and the ability to spend digital assets seamlessly, OnePay is positioning itself not just as a fintech — but as a contender for America’s first true finance “super app.”