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Samsung Electronics has expanded its partnership with Coinbase, the largest U.S. cryptocurrency exchange, to make crypto access easier and more integrated for Galaxy smartphone users.
Starting today, Galaxy owners in the United States can buy and manage digital assets directly through Samsung Pay, reflecting both companies’ efforts to merge consumer technology with the fast-evolving world of digital finance.
Coinbase Meets Samsung Pay
The collaboration, first announced in July, now allows Coinbase users to purchase cryptocurrencies directly from the app using Samsung Pay. This integration marks a significant step in simplifying crypto transactions, bridging everyday payments with investment activity on one streamlined platform.
Samsung Wallet users will also benefit from special incentives. New subscribers receive three months of Coinbase One at no cost, unlocking premium features such as zero trading fees on select assets, boosted staking rewards, and exclusive partner offers. In addition, Galaxy owners who make their first trade through Coinbase can claim a $25 credit, further encouraging adoption.
Beyond Payments: A Broader Digital Ecosystem
Samsung emphasizes that Galaxy devices already play a central role in users’ daily lives, powering everything from mobile payments to car unlocking and ID storage. With the Coinbase partnership now fully live, Samsung Wallet strengthens its position as a hub for managing both traditional digital essentials and cryptocurrency.
“Millions of Galaxy users rely on their smartphone to complete everyday tasks, and that goes far beyond communication,” said Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America. “With our Coinbase partnership, Galaxy users have a simple and streamlined way to access crypto from a leader in the industry.”
The upgraded Samsung Wallet experience now allows users to view crypto holdings, make peer-to-peer transfers, pay in installments, and consolidate everything from membership cards to digital car keys, all within a single interface.
Scaling Crypto Access Globally
Coinbase sees the partnership as a way to expand access to digital assets through Samsung’s global reach. “Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto, starting with more than 75 million Galaxy users across the U.S., and soon around the world,” said Shan Aggarwal, Chief Business Officer at Coinbase.
As crypto adoption accelerates, the partnership positions Samsung Wallet as more than just a payment tool. By blending financial access with lifestyle functionality, it could become a model for how major tech companies integrate crypto into everyday life.
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