Prepare your bags. pic.twitter.com/PuZPmaZXwZ
— Gemini (@Gemini) August 21, 2025
That said, the most recent announcement has attracted some backlash from the exchange's Bitcoin-centric users, who have slammed the exchange for actively advertising the token that they deem to be centralized.
Some $XRP holders have also questioned whether the launch of the product (and the billboard in a busy neighbourhood of Manhattan) will have any impact on the price of the Ripple-linked token, which has been struggling to pick up more steam as of late.
Gemini's $XRP rewards program
The launch of Gemini's $XRP card comes after the exchange also launched rewards for the popular Ripple-linked altcoin in March. This made it possible for the holders of the cryptocurrency to earn up to 4% cashback with Gemini's credit card.
Now, Gemini is specifically launching an $XRP-centric credit card to further cater to the community.
From haters to cheerleaders
Gemini's newfound love for $XRP is a relatively recent phenomenon. In fact, Tyler Winklevoss, the co-founder of the leading US cryptocurrency exchange, has openly feuded with the community behind the token after refusing to list the token.
In fact, Gemini refused to list $XRP even after Ripple dangled $1 million in front of it, according to the SEC's complaint.
However, following Ripple's legal victory, the exchange moved to list $XRP in August 2023.