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Travala has integrated its hotel listings with Trivago, allowing users of the global accommodation search platform to book stays using cryptocurrency.
Travala Expands Reach Through Integration With Trivago
The collaboration merges Travala’s catalog of more than 2.2 million accommodations into Trivago’s interface. Travelers opting for a Travala-affiliated lodging via Trivago will seamlessly transition to Travala’s portal, finalizing reservations with over 100 digital currencies—bitcoin (BTC) and ethereum (ETH) among them—alongside conventional payment avenues.
Travala’s AVA Smart Program incentivizes users with bitcoin or AVA, its proprietary token, for qualifying reservations. According to 2024 data, 78% of the platform’s transactions utilized digital currencies, illustrating the accelerating embrace of crypto-based commerce in global tourism.
Trivago representatives emphasized that the alliance diversifies traveler choices while introducing cutting-edge financial solutions. This step builds on Travala’s prior linkages with Skyscanner and KAYAK, amplifying its foothold in dominant travel aggregation ecosystems.
“By integrating Travala, we’re expanding the choice for our customers while also broadening their ability to book with emerging payment options like cryptocurrencies,” Timo Itterbeck, the head of account management for APAC-LATAM-Spain at Trivago remarked.
Travala disclosed $100 million in 2024 annual revenue, approaching twice its previous year’s earnings. Launched in 2017, the platform now facilitates hotel reservations, flight tickets, and curated excursions across 230 nations.
A Nasdaq-listed accommodation metasearch giant, Trivago empowers users to evaluate lodging options worldwide. Its pact with Travala dovetails with a mission to elevate the spectrum of travel planning tools available to modern explorers.