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OKEx Changes Its Company Name to OKX in Major Rebrand

source-logo  financemagnates.com 19 January 2022 16:59, UTC

On January 18, OKEx, the second largest crypto exchange in the world by spot trading volume, announced via Twitter social media that it has changed its company’s name from OKEx to OKX. The announcement reflects the platform’s rising number of wealth creation opportunities beyond the exchange, which investors normally use to trade multiple digital assets on derivatives, margin, and spot markets. With the change, OKX aims to enable users to access decentralized tools and assets and to give them the option of self-custody of their digital assets.

The shifts reflect the company’s expansion of its suite of digital asset investing products to include adecentralized blockchain that provides about1000transactions per second, a growing suite of digitalinvestmentproducts like OKX Earn, a tool for earning passive crypto income, an NFT marketplace, adecentralized application discovery hub, and most recently, MetaX, a new decentralized mode that features a cross-chain dashboard and self-custody Web 3.0 wallet for storing NFTs and digital assets.

According to the news, OKX stated that it is different from other centralized exchanges as it is moving to minimize its central involvement in user activity, with the aim to completely shed off intermediary trading service.

Jay Hao, the CEO of OKex, talked about the development and said: “OKX is moving beyond the standard centralized exchange model to give our customers an end-to-end cryptocurrency experience. Most importantly, we’re doing this while upholding the core principles of crypto — decentralization and autonomy. Our goal is to give customers the tools they need to easily and securely earn, transfer, and spend their wealth as they see fit, without intermediation from us. We’ve dropped the ‘E’ from our name because we’re so much more than an exchange, just like crypto is so much more than a speculative asset.”

How OKX Is Succeeding in the Digital Assets Market

The announcement by OKX comes at a time when the company is keen on expanding its presence to different regions of the globe beyond the existing 180 nations and areas. The aim of such investments is to enable the firm to take advantage of increasing business opportunities and rising demand for digital assets trading. In November last year, OKX launched a $100 million fund to bring in cutting edge technology and blockchain possibilities in Asia. The digital assets firm was among the earliest supporters of the DeFi in 2020. So far, the company has remained committed to introduce a series of new products, launch community initiatives, run numerous competitions and reward campaigns, and implement updates and features that continue to set the bar between its platform from other crypto exchanges.

financemagnates.com