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Bitso, Latin America’s leading crypto exchange and first crypto unicorn, has announced that it’s sponsoring São Paulo Futebol Clube (SPFC), one of the largest soccer clubs in Brazil, from the Morumbi district of Sao Paulo— signifying the first time a cryptocurrency exchange is sponsoring the club.
The sponsorship agreement with the SPFC is part of Bitso’s overarching strategy to raise awareness of crypto and its many use cases that benefit the region. This comes amid a growing trend in the sports industry embracing crypto sponsorships.
In addition to Bitso’s brand logo being showcased on SPFC’s official team jerseys, SPFC fans will have the opportunity to purchase tickets using cryptocurrencies for games held at the Morumbi stadium.
“We are very proud to announce this partnership and support the Brazilian soccer team with the most international titles. Most importantly, Bitso and São Paulo share a common goal of pursuing excellence, and, now, we will happily pursue this together from this day forward,” said Beatriz Oliveira, Head of Marketing for Latin America at Bitso. “This partnership kicks off Bitso’s support for Brazilian sports, aligned with our growth goals in Brazil as we work to demonstrate that the crypto market is reliable, secure and simple.”
“We’re thrilled to have the logo of the leading cryptocurrency company in Latin America on our tricolor jersey, and work together to provide millions of São Paulo fans with new and innovative experiences on and off the field. With this partnership, we are opening a new chapter in the history of our club,” said Eduardo Toni, executive director of marketing at São Paulo Futebol Clube.