European banking fintech company Revolut is reportedly planning to list Bonk, the biggest meme coin associated with the Solana blockchain, and initiate a $1.2 million campaign to encourage its users to familiarize themselves with the cryptocurrency, as per a source knowledgeable about the situation.

Revolut's Plans for Listing and Learning Initiative

The proposed "learn" campaign is contingent upon approval from Bonk's governing council, responsible for overseeing the project's treasury of Bonk tokens, valued at over $100 million. As of the latest update, the approval vote had nearly reached quorum, with six out of the council's 12 members voting in favor and none opposing. It is anticipated to pass, according to participants familiar with the matter.

Originally conceived by Solana blockchain enthusiasts in response to FTX's tumultuous events in November 2022, Bonk has evolved into Solana's most prominent meme coin, widely utilized by various applications on the platform as an incentive mechanism. Revolut intends to allocate Bonk tokens to select users as rewards for engaging with the cryptocurrency through its application.

Bonk's Council Considers $1.2 Million Allocation for User Expansion

The listing of Bonk on Revolut is poised to further integrate the cryptocurrency into mainstream trading platforms, following its remarkable surge in value, skyrocketing by 19,000% since November 1, 2023, according to CoinMarketCap. Notably, top exchanges such as Coinbase and Binance had already listed Bonk during that period.

.@RevolutApp plans to list Solana's top meme coin $BONK, continuing its march into mainstream crypto trading venues. https://t.co/E7hvLock12

— CoinDesk (@CoinDesk) February 15, 2024

The proposal under consideration by Bonk's council outlines the allocation of 93 billion Bonk tokens, equivalent to $1.2 million, for the learn campaign, with the objective of expanding Bonk's user base by 500,000 individuals, according to an individual familiar with the initiative.