Robinhood Adds MetaMask for Easier Ethereum Buys

Trading platform Robinhood has integrated crypto wallet MetaMask into its product to allow customers to snap up digital assets with less hassle.

In a Tuesday announcement, Ethereum software company Consensys, which created MetaMask, said that American customers will be able to buy digital coins and tokens via Robinhood's low cost order engine. (Disclosure: ConsenSys also incubated Decrypt and is one of 22 investors in the company.)

The idea, the company said, is that the process of buying crypto from a number of different providers would be made quicker and easier. This means easier access for Robinhood clients to Ethereum and Ethereum-based tokens, such as Uniswap (UNI), Chainlink (LINK), Aave (AAVE), Compound (COMP), andShiba Inu (SHIB).

MetaMask is a popular Ethereum wallet and extension that can be used on browsers Google Chrome, Brave, Edge, and Firefox.

It works by connecting an internet browser to Ethereum's blockchain, allowing users to store their keys and make transactions with exchanges and on decentralized apps.

Robinhood is an investing app which initially allowed users to buy and sell stocks but has entered the crypto world in recent years.

Senior product manager at Consensys Lorenzo Santos said in a statement that the integration would "help more people access crypto in a seamless and self-custodial manner, by offering more buying options with service providers they already use and trust."

Robinhood Crypto's head of product Seong Lee added that the feature "allows users to start using their crypto right away."

Last year, Robinhood released a software wallet to compete with MetaMask, Robinhood Wallet, which allowed users to swap and transfer crypto, and view owned NFTs and crypto.