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AAX Global Communications VP Quits Citing “Trust in Brand Broken” - Crypto Economy

source-logo  crypto-economy.com 28 November 2022 07:18, UTC
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Ben Caselin, vice president for global marketing and communications at crypto exchange AAX has resigned from his role weeks after the exchange suspended withdrawals.

On November 28, Caselin took to Twitter to announce his resignation and explain the various reasons for his departure from the crypto exchange. The former AAX exec highlighted that his role in the firm became “hollow” and his “trust in the brand is broken”. He explained that despite his efforts in fighting for the community, the solutions that they came up with were not accepted. Caselin wrote,

“It’s true I have resigned from AAX. I did fight for the community but none of the initiatives we came up with were accepted. Any role I had left for communication became hollow.”

Dear all, it’s true I have resigned from AAX. I did fight for the community but none of the initiatives we came up with were accepted. Any role I had left for communication became hollow.

1/4

— ₿en Caselin HODL (@BenCaselin) November 28, 2022

Why did Caselin Quit?

Caselin exhibited disagreement with the ways the exchange has been handling issues expressing the actions of AAX as “without empathy” and “overly opaque.” The former head of research and strategy at AAX claimed that several people, including some of his family members, asked him for help after the exchange had halted withdrawals, earlier this month.

But despite being at the helm of an important position, Caselin wrote that there was nothing he could do at the moment and that everyone is waiting for actions from the exchange. He tweeted,

“I have disabled a lot of my social media because too many people believe I can solve the issue, but I cannot.”

However, he believes that things will be better organized without any hostility, but indicating that the “damage is already done”. He further lamented, “The brand is no more and trust is broken”.

People, including my own family ask me for help, but there is nothing I can do. Everyone is waiting on actions. I still believe things will be handled without evil intentions, but the damage is done. The brand is no more and trust is broken.

3/4

— ₿en Caselin HODL (@BenCaselin) November 28, 2022

Ongoing AAX Woes

On November 13, AAX, the Hong Kong-based crypto exchange halted withdrawals citing a scheduled system upgrade. The crypto platform noted it had suspended withdrawals for all users due to the failure of a third party partner. After the withdrawal halt, Caselin expressed about the untimely measure the company resorted to for the prevention of any major security lapses.

He specified the system update has been enforced to address “serious vulnerabilities.” The former VP also hinted at a longer wait time for the system to resume in order to minimize risks.

Bad timing for a scheduled maintenance at @AAXExchange, aimed to address serious vulnerabilities, to be prolonged for more than 24 hours. Out of extra precaution this will take longer. Wait for official announcement.

— ₿en Caselin HODL (@BenCaselin) November 13, 2022

Previously, Caselin had noted that crypto exchanges should put more consideration into their operations in preparation after the collapse of FTX. In an interview, he said,

“We need to pay very close attention and map out: who are the investors in FTX, what are their holdings and what’s their current risk profile.”

crypto-economy.com