SUI game XOCIETY announces Adidas partnership

XOCIETY, a pop shooter with role-play gaming progression powered by Sui, is set to team up with German sportswear giant Adidas.

XOCIETY announced on May 6 that its partnership with Adidas will introduce exclusive ALTS by Adidas content on the gaming platform. The Sui (SUI)-powered XOCIETY, which is backed by prominent investors including Hashed, Spartan, and KRAFTON, plans to leverage the partnership to enhance digital identity and gameplay interactions across its ecosystem.

ALTS by Adidas is an avatar-focused non-fungible token collection that features 20,066 unique digital avatars the company released in March 2023. The company has had notable crypto related partnerships, including with STEPN.

“Explicit details on how this collaboration will be recognized remain under wraps, but XOCIETY’s revolutionary XCS system is poised to play a key role. XOCIETY and adidas have a mutual focus on digital identity and creativity at the intersection of on-chain gaming and immersive, playable worlds,” the video game company noted.

Team Sui commented on the Adidas and XOCIETY partnership as being more than a collaboration. Per a post on X, the layer 1 blockchain noted this as a “statement.”

“Web3 gaming isn’t coming. It’s here. And it’s dripping in culture, identity, and onchain permanence,” it posted.

XOCIETY leverages Sui for its onchain gaming and asset ownership features.

The player-versus-player and player-versus-environment action taps into Sui’s NFTs, with gamers owning avatars and items used in-game. $NFT transferability and in-game usability add to the excitement around exploring Web3 opportunities.

Sui has seen notable growth in the past year, with total value locked reaching $2 billion in January 2025. Momentum from new active accounts has been driven by key developments, including integrations with Babylon Labs and Lombard Protocol to bring Bitcoin ($BTC) to Sui.

Apart from gaming and BTCfi, decentralized finance and data storage form a major growth potential for the L1.