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Morgan Stanley is set to expand its bitcoin strategy by enabling its 15,000 brokers to actively recommend bitcoin exchange-traded funds (ETFs) to their clients, signaling a significant shift in the firm’s approach to cryptocurrency investments.
Broader access to bitcoin investments
Previously, following their approval earlier this year, Morgan Stanley had allowed the purchase of bitcoin ETFs only on an unsolicited basis, where clients had to request them independently.
According to a recent report from AdvisorHub, the Wall Street giant is now preparing to permit its brokers to proactively pitch these ETFs, suggesting a growing institutional acceptance of bitcoin as an investment vehicle.
Response to growing demand for cryptocurrency products
Morgan Stanley had allowed the purchase of bitcoin ETFs only on an unsolicited basis without the complexities of managing actual digital assets.
“We’re going to make sure that we’re very careful about it…we are going to make sure everybody has access to it. We just want to do it in a controlled way,” a Morgan Stanley executive told AdvisorHub.
This approach aims to provide a safer and more regulated investment path into cryptocurrencies through spot ETFs.
Impact of SEC approvals of bitcoin ETFs
The Securities and Exchange Commission (SEC) approved 11 spot bitcoin ETFs in January, with major investment firms like BlackRock, Fidelity, and Invesco receiving the green light to offer these products.
This approval initially led to massive inflows into these funds, thereby boosting bitcoin’s market presence.
However, the enthusiasm has waned somewhat, with BlackRock experiencing its first day of zero daily inflow for its bitcoin ETF recently, as per data from Farside.
Potential for renewed market momentum
Morgan Stanley’s decision to enable recommendations of bitcoin ETFs by its brokers could inject new momentum into these funds.
By offering regulated, straightforward access to bitcoin investments, Morgan Stanley not only caters to growing client interest but also positions itself strongly within the evolving landscape of financial services that now increasingly includes digital assets.
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