On Tuesday (May 3), Equinox Group, “an American luxury fitness company which operates several lifestyle brands”, has announced that it is accepting select cryptoassets for payment of membership fees at its Equinox fitness clubs in New York City.
Equinox says that it has started accepting crypto for payment — thanks to a partnership with crypto payment processor Bitpay — of the Annual Membership fee to its New York clubs.
BitPay, which is headquartered in Atlanta, Georgia, was founded in May 2011 by Tony Gallippi and Stephen Pair. The goal was “to make it easy for businesses to accept bitcoin payments,” and by September 2013, over 10,000 merchants were accepting Bitcoin ($BTC) with the help of BitPay. Currently, the company claims to be “the largest bitcoin payment processor in the world, serving businesses on 6 continents.” Amongst its backers are Index Ventures, Founders Fund, and Felicis Ventures.
cryptoglobe.com