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XRP Gets Another Boost Through Ripple Deal With Florida Athletics

source-logo  decrypt.co 06 September 2026 19:06, UTC
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In brief

  • Ripple struck a multi-year deal with the University of Florida to feature the $XRP logo on the field at Ben Hill Griffin Stadium, plus digital properties and signage, alongside a commitment to fund financial and technology education for student-athletes.
  • It's Ripple's latest college-sports play, following a deal earlier this year to put the $XRP logo on Kansas Jayhawks basketball jerseys.
  • The branding push comes as $XRP trades around $1.41—up 34.9% over 30 days but down 49.8% on the year.

Ripple is taking its crypto-in-college-sports playbook to the Swamp, striking a multi-year marketing deal with the University of Florida that will splash the $XRP logo across the field at Ben Hill Griffin Stadium starting this football season.

Florida Athletics announced the deal Friday, saying the $XRP branding will appear on the field as well as on digital properties and event signage in Gainesville.

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Beyond the marketing, Ripple committed to supporting financial and technology education for Florida student-athletes and the broader campus community, spanning both traditional finance and digital assets. Terms weren't disclosed.

"Florida has a long history of embracing innovation and technology to enhance the experience of our fans and advance our programs," University of Florida Director of Athletics Scott Stricklin said in a statement. "Ripple has established itself as an innovative leader in financial technology, and we're excited to welcome $XRP to Gator Nation."

The Gators deal marks Ripple's latest push into college athletics. The company previously struck a multi-year agreement earlier this year to place the $XRP logo on the University of Kansas Jayhawks' basketball jerseys, an unusual foray for a crypto brand into the marketing real estate of major college programs.

The branding blitz comes as $XRP's price has held steady without much fireworks. The token traded around $1.41 on Friday, up 0.6% over 24 hours, according to CoinGecko, leaving it up about 34.9% over the past 30 days but still down roughly 49.8% over the past year.

Spot $XRP ETF demand, a recent tailwind, has cooled: flows were essentially flat on Sept. 4, and as Decrypt reported, the funds recently ended an inflow streak. Decrypt's $XRP ETF tracker now reads $XRP sentiment as "neutral," though cumulative net inflows still stand at about $1.6 billion.

The sponsorships arrive as Ripple leans into mainstream visibility, having spent years building out its payments, custody, and treasury business and recently rolling out its RLUSD stablecoin.

decrypt.co