Financial Advisors Constantly Asked by Clients About XRP: Grayscale Exec

Interest in $XRP is extending well beyond retail investors, as a senior executive at Grayscale Investments says financial advisors are frequently fielding client questions about the asset.

Rayhaneh Sharif-Askary, Head of Product and Research at Grayscale, shared this information during $XRP Community Day. She described $XRP as one of the most widely discussed digital assets among investors, second only to Bitcoin in many conversations.

Key Points

Advisors Seeing Strong $XRP Demand

Sharif-Askary pointed to a strong, vibrant $XRP community, noting that enthusiasm for the asset remains high across market segments.

According to her, Grayscale’s sales team has observed that advisors are “constantly asked” about $XRP by their clients. In some cases, she said, $XRP is the second most talked-about crypto asset after Bitcoin within certain investor circles.

She also suggested that, in the broader crypto market, price narratives have often outpaced real-world product-market fit. However, she believes that the dynamic may change over time for blockchains that have been “battle tested” and are positioned to capture market share as more use cases mature.

Her comments reinforce the view that $XRP’s visibility among traditional investment channels continues to grow as institutional conversations around digital assets expand.

Institutional Interest in the $XRP Ledger Expands

Sharif-Askary’s remarks come just a week after fresh confirmation that major financial institutions are exploring the capabilities of the $XRP Ledger (XRPL).

Odelia Torteman, Director of Corporate Adoption at XRPL Commons, recently confirmed that companies such as BlackRock, Mastercard, and Franklin Templeton have shown active interest in XRPL infrastructure.

Torteman explained that XRPL was designed from its inception to support cross-asset, transparent payments for financial institutions. Within that ecosystem, $XRP serves as a bridge currency, facilitating transactions and settlements across the network.

The ledger includes several native features aimed at enterprise use, such as a built-in automated market maker (AMM), a decentralized exchange (DEX), trust lines, and ongoing development to support compliance and KYC-related requirements.

According to Torteman, these capabilities reduce friction for institutions seeking blockchain solutions that align with regulatory standards.

Ripple Partnerships Strengthen XRPL’s Position

In recent months, partnerships involving Ripple have further strengthened the $XRP ecosystem’s institutional narrative.

In September 2025, Ripple, Franklin Templeton, and DBS partnered to launch tokenized lending and trading solutions using tokenized money market funds alongside $RLUSD. The initiative aimed to improve liquidity and capital efficiency through regulated stablecoin integration.

That same month, Ripple collaborated with Securitize to enable investors in BlackRock’s BUIDL and VanEck’s VBILL funds to swap shares directly for $RLUSD. This introduces continuous liquidity through smart contract functionality.

Meanwhile, in November 2025, Ripple, Mastercard, and Gemini teamed up to pilot $RLUSD stablecoin settlements for card payments on XRPL. The companies described the move as a first step toward enabling U.S.-regulated banks to settle transactions on a public blockchain.

Together, these developments show two clear trends. On one side, Grayscale Investments reports steady demand from advisors, with clients increasingly asking about $XRP. On the other side, institutions are testing the $XRP Ledger’s infrastructure for tokenization, payments, and on-chain liquidity.

For $XRP holders, this mix of grassroots interest and institutional testing supports the view that $XRP is more than just a tradable asset. They see it as also part of a blockchain network for large-scale financial use.