Justin Sun says 'keep going' on Tron Inc's TRX buys as the token outperforms bitcoin

Crypto billionaire Justin Sun endorsed Tron Inc.'s strategy of stacking the $TRX token, which has recently outperformed bitcoin BTC$70,853.46, as a core treasury asset, spotlighting their latest dip buy with a simple "keep going" on X.

The Nasdaq-listed Tron Inc. announced that it acquired 175,507 $TRX tokens on Wednesday at an average price of $0.28, for a fresh investment of just over $49,000 in the Tron blockchain's native token. The latest purchase boosted its $TRX stash to 679.9 million tokens ($540 million).

The company plans to further grow its $TRX holdings to enhance long-term shareholder value.

Tron Inc. — formed via a reverse merger between SRM Entertainment and a Tron-related entity — is a publicly listed firm focused on blockchain-integrated treasury strategies and holding a significant amount of $TRX tokens. The company is modeled on Nasdaq-listed Strategy, which pioneered the digital asset treasury narrative by starting to accumulate Bitcoin as a reserve asset in August 2020.

The nod from Sun reinforces steady accumulation amid market dips. $TRX's price peaked near 45 cents in 2024 and has since pulled back to 28 cents. But lately, it has been relatively resilient, down just 1.3% this year versus the market leader, bitcoin, which is down nearly 19%, according to CoinDesk data.

$TRX's relative outperformance amid broader crypto weakness has led some analysts to view it as a defensive haven asset.