In 2025, the privacy narrative was dominated primarily by Zcash ($ZEC) and Monero ($XMR).
Traders who held either of these coins during the 2023-2024 privacy bear market realized up to 10x returns by late 2025.
Although the layer-1 privacy market has begun to pull back, with both $ZEC and $XMR trading well off their all-time highs, the Solana ecosystem is seemingly shifting its focus toward privacy.
The once-central concept of privacy articulated in Satoshi’s now-famous Bitcoin whitepaper was, for a long time, overshadowed in the Solana community by the memecoin “trenches”, especially last year during pump.fun streamer mania, but it now appears to be in the process of taking centre stage.
The reign of the memecoin narrative may finally have found a competitor on Solana in the form of privacy projects that aim to make operating on Solana truly anonymous.
Privacy on Solana: not as exciting as memes but arguably more useful
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Privacy doesn’t evoke the same level of excitement or hype as a picture of a dog or even a far-related “project”.
But, as the memecoin market has become exhausted by rug pulls and short-lived dreams within the trenches, the community appears to be shifting its focus towards utility.
Interest in privacy in the broader crypto market has come on the back of an improving regulatory environment, which allowed legacy privacy projects such as Zcash and Monero to recover following years of woeful price action.
While these legacy projects rallied by record amounts in 2025, it can be argued that they aren’t offering anything new.
Crucially, they still don’t offer a solution for providing privacy on leading blockchain networks, of which Solana is undoubtedly one of the most valuable in terms of user activity, fees, dApp development, and DeFi.
Several teams have already made their mark in the Solana privacy market, and there’s plenty of evidence to suggest that the tokens affiliated with these solutions could completely overshadow the rest of the market, including memes, in 2026.

The rise and fall of the $FARTCOIN Solana memecoin. Source: CoinMarketCap
The leading privacy protocols shaping the Solana privacy boom
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Although it’s still early days for the Solana privacy market, several teams have already started developing and shipping privacy solutions.
First-mover advantage could well position some of them to become the leading beneficiaries from capital rotating out of the legacy privacy coins like $ZEC and $XMR, which have a combined market capitalization of well over $10 billion.
GhostWareOS ($GHOST)
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GhostWareOS ($GHOST) launched in late 2025, proposing a comprehensive suite of Solana-focused privacy solutions ranging from payments to token swaps.
The project’s official documentation states that it aims to become a multi-tool solution for anyone operating on Solana, whether sending a payment or interacting with a smart contract.
The first tool shipped by GhostWareOS was GhostPay. GhostPay enables private payments on Solana by reducing transaction traceability, allowing users to transfer tokens without exposing full wallet histories or transactional metadata in the way standard transfers do.
Shortly after the launch of GhostPay, the team announced the imminent release of GhostSwap.
GhostSwap is designed to support private, unlinkable swaps, extending privacy beyond payments and into on-chain trading activity.
The $GHOST token has also become an example of capital rotation from memecoins into a privacy-focused utility.
Lookonchain data showed traders rotating profits from $PENGUIN into $GHOST, triggering a 500% rally.

Lookonchain posted on X showing a $PENGUIN trader rotating profits into $GHOST. Source: X
Following the 500% surge, the team confirmed an official partnership with Moonshot, one of the leading Solana-focused payments solutions used by an estimated 20 million users worldwide to swap fiat currencies for Solana tokens.
The Moonshot partnership, meme-rotation, and delivery of privacy tools have allowed $GHOST to demonstrate strong resilience during broader market weakness.
Even as $SOL declined by around 20% over the past month, $GHOST delivered gains exceeding 200%.

$SOl and $GHOST charts. Source: CoinMarketCap
Umbra ($UMBRA)
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Umbra ($UMBRA) is a privacy wallet designed for Solana. The official website describes the wallet as follows:
“Umbra is a Solana-native privacy wallet designed for people who refuse to leave a trail. A private execution environment running entirely inside the browser, a space where identities are fragmented, requests dissolve into noise, and transactions become untraceable before they are ever broadcast.”
Arguably, the project aims to take privacy further than standard privacy ventures by looking well beyond obfuscating public addresses and instead focusing on deeper technical factors that determine whether a wallet can be traced.
Most wallets unintentionally expose users. Identity leaks occur through shared addresses, centralized RPC dependencies, and default metadata broadcasting, creating structural vulnerabilities at the architectural level rather than at the transaction layer.
Umbra operates on three core technical principles: a local validation layer that independently verifies Solana’s state, a privacy fabric using per-dApp identities and zero-knowledge processes, and distributed connectivity via P2P relays that remove centralized RPC chokepoints.
The wallet’s native token, $UMBRA, launched in November 2025. While it has not held up as well as $GHOST during the recent downturn, its market capitalisation remains meaningfully higher than it was at launch.
Privacy Cash
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Privacy Cash is a decentralized protocol on Solana that offers private crypto transactions for $SOL, $USDT, $USDC, and a handful of other cryptocurrencies. The core objective of the application is to make transferring $SOL simple, cheap, and truly private.
The platform offers a fairly simple interface where the user connects their compatible extension wallet, selects the crypto they want to send, and enters a recipient address.
According to the official Privacy Cash X account, the protocol has been used to transfer over $210 million with complete anonymity.
Official documentation states that Privacy Cash relies on zero-knowledge circuits alongside other privacy solutions, which have reportedly undergone 14 separate audits.
However, the application requires users to send funds to fresh wallets, meaning it cannot create anonymity between already-used and previously tracked wallet addresses.
Privacy Cash does not currently have a native token, although this could change in the future, as some long-term projects have been known to launch utility tokens once their technology is fully deployed and supported by a stable user base.
Is Solana set to be the new home for privacy?
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The memecoin frenzy created so much noise on Solana in 2025 that there was little room for any other narrative to break through.
While traders and developers chased short-term returns driven by hype, the parallel rallies in Zcash and Monero reminded the market that privacy remains a core unresolved issue in crypto.
The Solana ecosystem may now be undergoing its own pivot toward privacy, with projects such as GhostWareOS, Umbra, and Privacy Cash embedding privacy directly into the network.
If this trend continues, Solana’s next defining chapter may be driven less by speculation and more by privacy.
invezz.com