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Tron Inc., the renowned Winter Park-based, NASDAQ-listed toy manufacturer, acquired an additional 169,632 $TRX tokens on Wednesday, January 28, 2026. The latest acquisition brings the company’s $TRX holdings to more than 678.6 million $TRX, according to an official post on X.
Tron Inc. (NASDAQ: TRON) acquired 169,632 $TRX tokens today at an average price of $0.29, further increasing its $TRX treasury holdings to more than 678.6 million $TRX in total. The company aims to further grow its Tron DAT holdings to enhance long term shareholder value.
— Tron Inc. (@TRON_INC) January 28, 2026
An Acquisition to Strengthen Shareholder Position
The company has established itself as a shareholder of the Tron DAO Adventure Token (Tron DAT). It is using the $TRX acquisition process to strengthen its long-term standing in that capacity. The manufacturing company also uses its DAT reserves as part of a corporate treasury management strategy to align shareholder value with the TRON network’s performance.
It is worth noting that Tron Inc.’s latest $TRX acquisition comes after the cryptocurrency retraced from an impressive rally since the beginning of the year. $TRX surged from a $0.27 low on December 25, 2025, to $0.32 by January 18, 2026, marking a 16% rally in approximately three weeks.
Fundamental Factors Triggered $TRX’s Latest Rally
Significant momentum characterized the price surge, with $TRX breaking above notable resistance and out of a 6-week-old horizontal channel. Multiple factors supported $TRX’s January 2026 rally, including strong on-chain adoption and strategic infrastructure investment by TRON founder Justin Sun.
Some key drivers behind the identified $TRX growth include a 36% increase in the TRON network’s active accounts, which increased the digital token’s fundamental value. Sun announced an $8 million strategic investment in the River DeFi protocol to integrate with TRON’s chain abstraction stablecoin infrastructure. Additionally, significant whale orders appeared on $TRX’s buy-side across crypto exchanges in both spot and futures markets.
A Significant Show of Confidence
Tron Inc.’s $TRX acquisition amid the digital asset’s price retracement reflects long-term confidence and suggests that the company believes the pullback is temporary. Considering the highlighted metrics and other fundamentals surrounding $TRX, many analysts believe the crypto token will experience increased demand and eventually return to higher price levels.
Related: Crypto Users’ Reignite Interest in $TRX Following an Impressive Rally
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