coindesk.com
Trump Media and Technology Group (Nasdaq, NYSE Texas: DJT), the publicly-traded company behind Truth Social, will issue digital tokens to shareholders who own at least one full share of DJT stock on Feb. 2, the company said on Tuesday.
The move is part of a broader effort to incorporate blockchain infrastructure into the company’s media and fintech ecosystem, a strategy first disclosed late last year, when Trump Media signaled plans to tie token rewards to user engagement across its platforms.
The tokens will be minted by Crypto.com and held in custody until distribution. They will not represent equity in the company, cannot be traded or transferred, and are not redeemable for cash. Instead, Trump Media says eligible shareholders may periodically receive nonfinancial perks tied to its product offerings, including Truth Social, the streaming platform Truth+, and a forthcoming gamified prediction market called Truth Predict.
“Trump Media will actively seek information for all eligible holders,” the company said in its announcement, noting that shareholders categorized as objecting beneficial owners (OBOs) could face delays in receiving their tokens. The company is encouraging investors to confirm non-objecting beneficial owner (NOBO) status with their broker or move shares to a Direct Registration System (DRS) account via its transfer agent, Odyssey Transfer & Trust Company.
CEO Devin Nunes said the token initiative will use Crypto.com’s infrastructure “consistent with Securities and Exchange Commission (SEC) guidance” to enhance transparency and confirm legitimate ownership at the time of the snapshot.
While the tokens do not carry investment value, the effort represents a novel experiment in blockchain-based shareholder engagement. It also aligns with Trump Media’s broader push into digital finance through its Truth.Fi brand, which the company has said will feature “America First” investment products under a venture called World Liberty Financial.
The company said additional details regarding the distribution process and reward incentives will be announced after the Feb. 2 record date.