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Key Takeaways
- MMA.INC has signed an MOU with World Liberty Financial to embed blockchain infrastructure into its platforms.
- The partners will co-develop an on-chain economy centered on an MMA utility token and the integration of the USD1 stablecoin.
World Liberty Financial (WLFI), the DeFi project backed by Donald Trump Jr. and Eric Trump, has signed a memorandum of understanding with Mixed Martial Arts Group Limited (MMA) to build an on-chain ecosystem for its global combat-sports community, according to a new press release.
The partnership will focus on embedding blockchain infrastructure across MMA.INC’s ecosystem, including designing and issuing an MMA utility token and integrating WLFI’s USD1 stablecoin as the core payments and rewards layer across platforms.
The plan includes creating a governance framework, building stablecoin-powered incentives, and launching coordinated market rollouts across MMA gyms and fan channels. WLFI will also join MMA.INC’s advisory board under the agreement.
The initiative aims to create one of the first large-scale web3 economies in sports, supporting payments, rewards, and fan engagement across fighters, gyms, coaches, and fans.