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SHIB officially entered the fashion world on February 28 by announcing its partnership with fashion designer John Richmond. The crypto platform and the upscale fashion designer are partnering for a ‘cutting-edge fashion collaboration’. The announcement coincided with the last day of Italy’s Fashion Week as well as the first day of Paris’ Fashion Week.
Announcement: @JRichmondstyle x @Shibtoken just in time for fashion week!
— Shib (@Shibtoken) February 28, 2022
John Richmond partners with Shiba Inu for a cutting-edge fashion collaboration!#LegendsLiveForever
🧵10,000 JR x SHIB NFTS
💃Fashion Show – Milan Italy
🌎Collection in Boutiques Worldwide#ShibArmy pic.twitter.com/jjPNw360Jr
According to the announcement, the collaboration will involve 10,000 John Richmond X SHIB NFTs; a fashion show to be conducted in Milan, Italy; and a clothing line collection to be released in boutiques worldwide.
On a tweet, Milkshake – a prominent SHIB influencer – commended the ‘partner-shib’ with John Richmond.
Powerful Fashion Statement: Launched on the final day of Italy’s fashion week, and the first day of Paris Fashion Week. This partnershib is set to push us to yet another industry with great energy, and all for the #ShibArmy. Thank you @JRichmondstyle for all the hard work.
Additionally, Milkshake followed up the tweet hours later with a surprise Twitter Space that featured John Richmond himself as one of the speakers.
In other news, SHIB announced another recent expansion – in this case to the metaverse – with Shiberse. Coinquora reported that it would launch 99,000 digitized lands in its metaverse. Furthermore, 35,000 plots of land will be released at the auction’s launch. Investors will be able to purchase the lands through Ethereum payments.
Additionally, SHIB made more headlines the previous week when an ETH whale dubbed ‘Light’ bought 50 billion SHIB tokens. Specifically, Light purchased 49,998,916,299 SHIB in a single day – an estimated purchase of around $1,211,473.