The $BNB Chain has become the new playground for memecoins and this week’s action shows just how fast capital is rotating between plays as the network’s $BNB token keeps breaking records.
Whenever the base asset rallies, liquidity tends to stay inside the ecosystem — just as Solana experienced with WIF and other dog-themed tokens last year.
Freshly launched “Chinese”-themed tokens like 币安人生 (“Binance Life”), 客户小何 (“Customer Xiaohe”) and 空气币 (“Air Coin”) have surged thousands of percent in hours, pushing daily volumes into the tens of millions within 24-hour periods.
Bubblemaps data shows more than 100,000 new on-chain traders have piled into the $BNB meme wave in the past 48 hours, with 70% already sitting on paper profits. A handful of whales minted fortunes almost overnight, with 40 wallets now showing more than $1 million in gains, and at least one cracked $10 million.
$BNB memecoin szn is real
— Bubblemaps 泡泡地图 (@bubblemaps) October 7, 2025
Over 100k onchain traders bought into new memecoins, and 70% are in profit:
• 1 made $10M+
• 40 made $1M+
• 900 made $100K+
• 6,000 made $10K+
• 21,000 made $1K+
🧵 https://t.co/FlbU2r2tap pic.twitter.com/9g5VvmLWQO
But what sets this run apart is the explicitly Binance- and founder Changpeng Zhao-linked branding. Tokens like 4ever (built on the “4” meme from Zhao’s 2023 new year resolution to “ignore FUD”), and spin-offs of his dog Broccoli, tie speculation directly to Binance’s founder and its culture. The effect is recursive as every time Zhao posts or reacts on X, $BNB-linked memes pump harder.
#$BNB meme szn! 😆
— CZ 🔶 $BNB (@cz_binance) October 7, 2025
I didn't expect this at all. And people keep asking me to predict the future... 🤷♂️
Keep building!
In the past 24 hours, the $BNB Chain network shows over $82 million in trading volume among the top ten memecoins issued this week, per DEXTools.
But beneath the euphoria lies familiar fragility. Older $BNB memes like BROCCOLI and MUBARAK still trade more than 90% below their peaks, reminders of how fast hype fades once inflows dry up.
$BNB Chain now accounts for 11.4% of global meme coin activity, nearly catching Ethereum’s 12%. Solana, long the dominant meme venue, has slowed, with daily volumes for Trump (TRUMP), DOOD$0.01078, and Cards (CARDS) sit far below the $BNB-based newcomers.
$BNB itself is the quiet giant in this story. Year-to-date, it’s the top-performing large-cap, outpacing both bitcoin BTC$122,713.29 and ether ETH$4,483.30 and flipping XRP$2.8788 on Tuesday to become the world's third-largest token by market cap.
Its breakout above $1,200 coincided directly with the meme frenzy, suggesting a feedback loop as higher $BNB prices fund meme speculation, which in turn drives more volumes, fees, and visibility back to the chain.
coindesk.com