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The native token of world's largest cryptocurrency exchange Binance, $BNB, has finally broken through a level that many have considered impossible for years. Setting a new all-time high at $903 before settling just under that line, this move instantly placed $BNB back at the center of the market conversation.
Adding to the moment, Binance founder Changpeng Zhao, or CZ as he is better known online, reacted to the all-time high with a post that was as laconic as it was provocative.
His saying "wake me up when it's ____ digits" left the crypto audience to fill in the blank themselves, and it was definitely was enough to amplify speculation that four-digit territory is now in sight for Binance Coin.
Wake me up when it’s ____ digits. https://t.co/via3pRA3Rv
— CZ 🔶 $BNB (@cz_binance) September 10, 2025
The all-time high break came as Binance revealed a new partnership with Franklin Templeton. For those not familiar, it is one of the most established asset managers on Wall Street, with $1.62 trillion in assets under management.
Triggers behind Binance Coin ($BNB) price's all-time high
From now on, according to the announcement, Binance and Franklin Templeton will team up to create a blockchain-based investment product — a step that ties $BNB more directly to traditional finance at a time when much of the capital flow has been focused on Bitcoin ETFs and Ethereum funds.
The wider market picture also added its own layer of support for the $BNB breakout. Just two hours ago, it became known that U.S. producer inflation data landed stronger than forecasts, sparking appetite for risk assets.
Against that, $BNB’s push through $900 felt less like an isolated spike and more like part of a synchronized rebound going on across the crypto market this week.