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Tron Inc. seeks $1B to grow TRX holdings as stock rallies

source-logo  cointelegraph.com 28 July 2025 13:20, UTC
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Tron Inc., the Nasdaq-listed company that previously traded as a penny stock under SRM Entertainment, is seeking approval from US regulators to raise $1 billion to expand its Tron ($TRX) holdings, following its reverse merger with Justin Sun’s blockchain project.

According to its Form S-3 filing with the US Securities and Exchange Commission, Tron Inc. plans to raise the funds through a mix of common stock, preferred stock, debt securities, warrants and rights — or any combination thereof.

The proceeds will go toward expanding the company’s $TRX treasury, which already holds over 365 million $TRX tokens following its reverse merger last month.

Tron Inc.’s Form S-3 registration statement. Source: SEC

As previously reported by Cointelegraph, Tron Inc. initially aimed to build a $TRX reserve worth up to $210 million and had secured $100 million in equity investments to support those purchases.

In its SEC filing, Tron Inc. outlined a treasury reserve strategy consisting of cash, short-term equivalents, and $TRX tokens.

“We view our $TRX tokens holdings as long-term holdings and expect to continue to accumulate $TRX tokens,” the filing reads.

While $TRX fell 5% on Monday, shares of Tron Inc. surged more than 23% on news of its funding application, trading above $11.80. Formerly a penny stock under the name SRM Entertainment, the company has rallied sharply since its reverse merger and rebranding. According to Yahoo Finance, the stock is up over 1,300% since June 10.

The company’s market capitalization has swelled to over $200 million.

Tron Inc. (TRON) shares have skyrocketed since the reverse merger with Justin Sun’s company. Source: Yahoo Finance

Related: Eric Trump is ‘biggest fan’ of Justin Sun, but denies involvement in Tron’s public venture

Crypto treasury strategies gain traction

Tron Inc. is among many companies actively building crypto-focused corporate treasuries. Most of these strategies center on Bitcoin ($BTC), inspired by Strategy Executive Chairman Michael Saylor’s playbook.

According to industry data, public companies, including Strategy and various Bitcoin miners, hold 923,327 $BTC on their balance sheets as of July 28.

The top 100 public Bitcoin treasury companies. Source: BitcoinTreasuries.NET

On Monday, Japan’s Metaplanet added to its Bitcoin treasury with a purchase of 780 $BTC, bringing its total holdings to 17,132 $BTC.

Last week, the UK’s Satsuma Technologies raised $135 million to fund one of the country’s biggest Bitcoin treasury purchases.

In Canada, the Bitcoin Treasury Corporation plans to relist on the Toronto Stock Exchange after raising $92 million to acquire $BTC.

Crypto treasury strategies are also expanding to other assets. As Cointelegraph reported, former executives of Coral Capital Holdings have reportedly raised $100 million to establish a treasury focused on Binance’s $BNB ($BNB) token.

Related: Strategy expands preferred stock offering to $2B amid Bitcoin-fueled rally — Report

cointelegraph.com