21Shares Launches Europe’s First Dogecoin ETP

Dogecoin is getting its own regulated investment vehicle in Europe, thanks to a new move by 21Shares.

The asset management firm has partnered with the Dogecoin Foundation to launch an exchange-traded product (ETP) dedicated entirely to DOGE—marking the first time the foundation has officially backed such a financial product.

Set to trade on Switzerland’s SIX exchange, the product is fully collateralized with actual Dogecoin holdings and comes with a 2.5% annual management fee.

Unlike many other crypto ETPs currently awaiting regulatory review, this one is already cleared for launch, giving investors a streamlined, institutional path into one of crypto’s most recognizable names.

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What started as an internet parody in 2013 has transformed into a cultural icon—and now, an asset with institutional-grade exposure.

Duncan Moir of 21Shares described the offering as a gateway for traditional investors to tap into the DOGE community, which he believes has grown into a broader movement blending finance and internet culture. According to Moir, the partnership with the Dogecoin Foundation ensures legitimacy and a direct link to the coin’s ecosystem.

The announcement comes amid a wider push for altcoin-based ETFs following the approval of Bitcoin and Ethereum spot funds in the U.S., but DOGE has taken a unique lead thanks to this formal collaboration and ready-to-go product in Europe.