On Jan. 7, Ripple President Monica Long discussed her company’s strategic direction during an interview with Bloomberg TV.
She highlighted Ripple’s ongoing efforts to increase the distribution and availability of Ripple USD (RLUSD) across additional exchanges, indicating that further developments and announcements are expected imminently. Long emphasized the growing demand for stablecoins, which she anticipates will see substantial growth over the next year.
She mentioned that Ripple’s payments business, which doubled in size during the previous year, reflects this trend and positions the company’s payment solutions for continued expansion. RLUSD, she explained, is expected to play a prominent role in the company’s strategy.
Long expressed optimism about the broader cryptocurrency market, predicting significant growth for the industry in 2025. She noted that this expansion is likely to create new opportunities for Ripple and the adoption of financial instruments focused on cryptocurrencies. Specifically, Long suggested that XRP could follow bitcoin and ether as the next candidate for a spot exchange-traded fund (ETF).
Discussing regulatory developments, Long pointed to an evolving regulatory landscape in the United States as a factor that could accelerate the approval process for crypto spot ETFs. She suggested that changes in the U.S. administration might further drive these advancements. Long’s remarks reflect Ripple’s confidence that increased regulatory clarity will unlock further growth opportunities for the cryptocurrency industry.