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Google search interest in XRP is now at an all-time high, coinciding with the asset’s spectacular price surge to three-year highs.
According to data from Google Trends, the search interest for XRP reached a peak popularity score of 100 on November 16. Just eight days earlier, however, search interest was at a mere 8, indicating a lack of public enthusiasm for the token.
Over the past year, search interest in XRP has been relatively low, with scores hovering below 27 since November 2023. However, in a sudden shift, the trend reversed, and public interest in XRP skyrocketed between November 15 and 16, reaching an all-time high.
The last time a comparable spike in search interest occurred for XRP was between April 11 and 17, 2021, when XRP reached a cycle peak of $1.96.
Why Google Search Interest in XRP Peaked
The latest surge in search interest for XRP coincided with the start of a long-awaited bull run. On Friday, XRP traded at a low of $0.7726, which was one of its highest values of the year at the time.
By Saturday, XRP gained even more momentum, breaking into the $1 range and peaking at $1.2679. This represented a massive 24-hour increase of 64%. XRP had not traded at this level since November 11, 2021, exactly three years ago.
Over the past three years, XRP’s price has steadily declined, bottoming out at $0.2906 in June 2022. Despite winning its lawsuit against the SEC, XRP struggled to break the $1 mark and even dropped to $0.38 earlier this year.
This prolonged price stagnation frustrated holders, but a significant turnaround occurred last week. As a result, public interest surged, with market participants rushing in (FOMO) to buy XRP.
Regions with the Most Interest in XRP
Google data reveals that global interest in XRP is fairly uniform, though certain regions are particularly active. These include Australia, Canada, South Africa, the U.S., and Russia.
Since XRP recaptured the $1 mark over the weekend, its price has remained above that threshold despite pullbacks. At press time, XRP is trading at $1.18, up 16% in the last 24 hours and a more impressive 104% over the past week.
Factors That Contributed to XRP’s Weekend Surge
A key factor driving XRP’s bull run last week was the accumulation of XRP by large investors, or “whales.” According to Santiment, investors holding between 1 million and 100 million XRP tokens deployed $526 million in fresh capital to accumulate more XRP over the past week.
XRP on Track to ATH
Interestingly, while whales were accumulating, many retail investors sold their holdings, assuming the XRP bull run would lose momentum quickly—as has often been the case in the past.
However, the trend has continued, sparking a wave of FOMO and driving XRP’s price even higher. With increased interest in XRP, market analysts are confident the asset is on track to establish a new all-time high after nearly seven years of trading below its $3.84 peak.
According to conservative estimates, XRP could realistically reach between $5 and $10, while ambitious estimates suggest as high as $300.