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Dash has rolled out DashDirect, an instant savings retail application that allows DASH HODLers to spend the coin at more than 155,000 in-store merchant locations and over 125 online retailers in the US. The project unveiled this news through an official announcement yesterday, noting that the app will also let users save up to 12% while shopping. Reportedly, this is part of the project’s efforts to increase DASH’s adoption.
According to the announcement, the Dash Investment Foundation invested an undisclosed amount toward the development of DashDirect. The publication further disclosed that the developers behind the app are Arizona-based FinTech firm CrayPay and the Dash Core Group.
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Touting the application, Dash said that it focuses on customer satisfaction and that it boasts a user-friendly interface to let interested people join the crypto bandwagon and spend their DASH at stores they already know. Reportedly, DashDirect supports shopping at Best Buy, DoorDash, CVS, Lowe’s, Staples, The Home Depot, Autozone, GameStop, Chili’s, Ulta, Chipotle, Subway, and American Eagle, among other popular stores.
Fostering crypto adoption through payment platforms
Commenting on the launch of DashDirect, the co-founder and CEO of CrayPay said,
DashDirect is a fundamental milestone in the usability of DASH and cryptocurrency at large. Crypto enthusiasts now have a way to spend crypto in a very easy-to-use app. Those who are new to crypto can use the extra 5% to 10% instant savings as a reason to jump into the exciting new world of digital currencies with DASH.
The DashDirect app is non-custodial, and users will be in full control of their funds. Additionally, the application’s design ensures all payments are instant and secure. Users will have to link their Dash wallet to the application to facilitate transactions. This also increases fund security, seeing as a user will have to verify each transaction. Another DashDirect perk is that the app does not charge waiting or exchange fees. Apart from making payments, DashDirect supports tipping and gifting.
To commemorate the launch of DashDirect, Dash partnered with Dash Core Group to start a promotion that will reward the top-50 users with the highest transaction volumes. The promotion will end on 31 August and the winners will each get $100.00 (£72.06) worth of app credit, which is spendable in any of the supported merchant stores.
At the time of writing, Dash (DASH/USD) is trading at $154.30 (£111.21) after gaining 8.30% over the past 24 hours and 9.36% over the past week. The coin is the 58th largest cryptocurrency by capitalization, with a market cap of $1,587,105,153.00 (£1,143,739,392.98).