sludgefeed.com
The company behind privacy coin Zcash (ZEC) announced Thursday that it is rebranding from Zcash Company to Electric Coin Company to better differentiate itself from Zcash’s non-profit foundation and the coin itself. The change also mirrors the company’s legal name, which has always been Zerocoin Electric Coin Company, LLC.
Zcash Company is now the Electric Coin Company. Only the name has changed. The Electric Coin Company will continue to be solely focused on Zcash, our mission from the very beginning. We will continue to drive innovation and adoption. Learn more about us: https://t.co/BSPzuaP1zq
— Electric Coin Company (@zcashco) February 21, 2019
According to the announcement, the Electric Coin Company will continue to solely focus on supporting Zcash, including research and engineering that they admit might never even be adopted into the software. The team currently stands at around 30 individuals, focusing both on tech development and driving awareness and adoption.
The following developments will be rolled out in the coming months, as detailed in the announcement:
- The Electric Coin Company brand.
- The Electric Coin Company information will be moved from z.cash to a new domain with its own website. This includes company and team information and the company-maintained blog.
- Company email addresses will change to the new domain.
- Social media properties including Twitter, LinkedIn, Facebook will change to reflect the new name.
Zcash’s last major update came when Coinbase added the coin to Coinbase Earn, a new section of the website that allows users to earn cryptocurrency while learning by completing specific tasks like watching videos. However, the crypto community was largely unimpressed by the lowly $3 reward.
ZEC is currently trading for $53.19, giving the project a $316.3 million market cap.