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Gate IO, one of the world’s leading cryptocurrency exchanges, has inked a partnership deal with three-time Champions League winner and current titleholders of the Italian Serie A, FC Internazionale Milano (Inter Milan). Starting from the 2024/25 season, the Gate IO logo will adorn the sleeves of Inter Milan’s playing kits in all competitions.
The Gate IO and Inter Milan Partnership: Bringing Crypto Into Sports
The partnership terms stipulate that Gate IO’s logo will be on the sleeves of the men’s and women’s teams and Inter Milan’s U20 team jersey. This marks the beginning of a collaboration between two giant brands that will mutually benefit both communities. The duo share a winning culture in their various fields, and partnering means uniting to promote the same technology-inspired vision and community-driven values.
Fans of Inter Milan can look forward to new branded jerseys to herald the footballing season. These will include co-branded merchandise, exclusive content from the Gate IO team, and joint marketing activations. According to the duo, the partnership reflects the forging of a strong alliance between excellence in traditional sports and cutting-edge digital technology.
Han Lin, founder and CEO of Gate.io, has expressed excitement about partnering with Inter, whose rich footballing history and committed fan base are globally spread.
Similarly, Alessandro Antonello, CEO of Corporate Inter, believes Gate.io will gain more global visibility as sleeve partner. He said, “Thanks to this new agreement, Gate.io – which has over ten years’ experience in the sector and shares our innovative spirit – will gain extensive visibility in all the competitions that we will participate in.”
Beyond Gate IO, the Trend of Crypto and Sports Partnerships
Inter Milan players will debut the Gate.io logo on their sleeve jerseys on August 30. They will play Atalanta at the Giuseppe Meazza stadium on the day. Crypto exchanges aligning with sports entities to promote their assets and create awareness, is a trend that is catching on fast.
The Gate IO and Inter Milan collaboration is another step towards the integration of crypto into everyday life. Another instance is the OKX Exchange partnering with Formula 1 team, McLaren Racing in 2024.
Notable Examples of Crypto and Sports Collaborations
Notably, in 2021, the now-bankrupt crypto FTX Derivatives Exchange announced a partnership with NBA and American superstar Stephen Curry. Serving as its global ambassador, the goal was to demystify the cryptocurrency world for sports fans.
For some time now, the Sacramento Kings have been accepting Bitcoin for sports merchandise and tickets and in the NBA. The increasing instances of collaboration between the sporting world and the crypto ecosystem is encouraging.
The nature of these collabs varies from direct investments, and sponsorship deals to accepting digital currencies such as Bitcoin, Dogecoin, and Ethereum. More instances include Manchester United’s $27 million sponsorship deal with Tezos, and NFL’s Dallas Cowboys’ deal with Blockchain.com during the 2022 season.
The recent deal between Gate IO and Inter Milan may signal the resurgence of sports fans’ engagement with cryptocurrencies. It is likely to become a constant feature of the sector’s commercial aspect.