Blockchain Australia Rebrands as DECA, Targets Broader Fintech Sector

Australia’s leading blockchain industry association, Blockchain Australia, has rebranded itself to Digital Economic Council of Australia (DECA). The organization deliberately removed “blockchain” from its name to strategically broaden its focus.

The rebranding reflects the platform’s commitment to evolve alongside the industry. DECA’s new CEO, Amy-Rose Goodey, stated, “As the industry evolves, we have to evolve.”

Goodey took on the CEO’s role following the resignation of former CEO Simon Callaghan, which coincided with the firm’s rebranding. Goodey, who formerly served Blockchain Australia as the operating chief, stated,

“Originally, we had a lot of focus on the digital asset businesses who were the primary cohort, but we have expanded significantly… We’ve got digital ID and AI, and obviously, we’ve got Web3, consultants, cybersecurity — all of these different businesses need to feel like they’re reflected in the association.”

DECA proposes to incorporate eight membership categories, including crypto and Web3, government and charities, tokenization, payments and banking, and more. The industry body aims to foster a stronger relationship between the country’s financial institutions and crypto companies. Addressing the need for regulation, Goodey added:

“This is one of the primary reasons why regulation is needed…There’s risk aversion, and they need to do their own due diligence… I’m not saying what they’re doing is right, but I understand.”

In related news, Australian political leader Andrew Charlton highlighted the potential of blockchain technology, asserting that it could add $60 billion to the economy and reverse the slow productivity growth of the past three decades.