thecoinrepublic.com
- After more than 11 years at Facebook in various roles, Kate Rouch will be joining major cryptocurrency exchange Coinbase
- Rouch’s hiring comes as Coinbase continues to reorganize its workforce in 2021. Faryar Shirzad, a former member of the White House National Security Council, was named the exchange’s top policy officer earlier this year
- According to a poll conducted by Goldman Sachs, nearly half of the family offices with which it does business want to expand their digital currency portfolio
After more than 11 years at Facebook in various roles, Kate Rouch will be joining major cryptocurrency exchange Coinbase. Coinbase chief operating officer Emilie Choi announced Rouch as the company’s new chief marketing officer in a blog post on Thursday. Rouch will be in charge of the exchange’s worldwide brand, as well as product and performance marketing. She was the global head of brand and product marketing at Facebook until recently, but now she wants to bring millions of more people into the crypto-economy. What he had learned about crypto and the massive ecosystem it’s helping to usher in has inspired him tremendously, as Rouch remarked. He can’t wait to start educating millions of more people about the benefits of cryptocurrency.
Rouch’s hiring comes as Coinbase continues to reorganize its workforce in 2021. Faryar Shirzad, a former member of the White House National Security Council, was named the exchange’s top policy officer earlier this year. With the addition of former Google Pay engineering head Pankaj Gupta, the company hopes to expand its operations in India. The number of monthly active users on Facebook increased from 500 million to almost 3 billion during Rouch’s tenure there. Coinbase had 8.8 million monthly transacting users as of June 30, 2021, with 56 million overall clients, and it appears like the company intends to rely on Rouch’s expertise to keep growing. Coinbase is operating at a time when the cryptocurrency ecosystem is rapidly expanding and crypto firms are more visible than they have ever been.
In the post, Rouch stated that Coinbase is all about giving individuals more economic freedom. It’s a cause that he is very enthusiastic about. He can’t wait to start educating millions more people about the benefits of cryptocurrency. Meanwhile, according to Bloomberg, billionaire Simon Nixon, like many of the world’s wealthiest people, is considering ways to boost his bitcoin holdings. According to the storey, Nixon’s family office, Seek Capital, is trying to increase its crypto exposure because it sees it as vital for the future. Nixon’s London-based firm intends to hire an analyst who will focus on the industry. According to the research, while cryptocurrency prices have been erratic this year, family office interest in cryptocurrencies has been consistent. According to a poll conducted by Goldman Sachs, nearly half of the family offices with which it does business want to expand their digital currency portfolio.