NFT Characters Pudgy Penguins Toys Secure a Physical Spot at Walmart Stores | Blockster

In an exciting development that is sure to delight fans of digital collectibles and blockchain technology enthusiasts, Pudgy Penguins, the IP and brand development company, has announced a groundbreaking collaboration with Walmart.

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The result? Pudgy Toys, the adorable plushies and collectibles inspired by the globally recognized Pudgy Penguins characters, are now available in a staggering 2,000 Walmart stores across the United States.

This remarkable achievement not only underscores the ever-growing popularity of the Pudgy Penguins brand but also showcases its pioneering approach to community-driven and owned intellectual property (IP) that seamlessly integrates social media and blockchain technology.

A Revolution in Retail

With this monumental collaboration, Pudgy Penguins, a brand that has already made a significant impact with a staggering $400 million in digital collectible sales, is poised to disrupt established retail norms. This partnership signifies a transformative shift in the realm of IP development.

It highlights the industry's pivot towards harnessing the combined power of community engagement, social media influence, and innovative blockchain-backed experiences. Since its inception, Pudgy Penguins has followed an uncharted path, blending traditional digital platforms with the cutting-edge world of blockchain to offer consumers bespoke interactive encounters.

"Pudgy Penguins is at the forefront of transforming the toy industry, merging unique digital experiences with blockchain technology, such as Ethereum and zkSync," says Luca Netz, the visionary CEO of Pudgy Penguins.
"Walmart's decision to feature Pudgy Toys in their stores is a testament to the evolution of consumer-brand interactions in the digital era."

Luca Netz, CEO of Pudgy Penguins
"Our team dedicated years to developing the Pudgy brand and nurturing our community through social media and blockchain technology; we're elated to broaden our horizons with the support of Walmart."

Unlocking a World of Possibilities

The Pudgy Toys available at Walmart serve as keys to access Pudgy World, a captivating digital social experience powered by zkSync Era, a Layer 2 blockchain. Pudgy World immerses users in a multiplayer digital environment where they can explore, engage in games, and fully personalize their cherished Forever Pudgy character.

Each Pudgy Toy is accompanied by a distinctive birth certificate, enabling users to claim unique traits for their digital Forever Pudgy character within Pudgy World simply by scanning a QR code. These toys feature traits drawn from some of the world's most prominent and beloved non-fungible token (NFT) collections, including Meebits, DeGods, and more.

Importantly, since all these toys are linked to existing NFT IP, current NFT holders will receive licensing royalties for each corresponding toy sold at Walmart.

Bridging Real and Digital Play

Brittany Smith, Vice President of Merchandising for Toys at Walmart U.S., expressed excitement about this new addition to their assortment.

She stated, "We know our customers are looking for the latest trends and innovation to gift themselves or a loved one. Pudgy Penguins is bridging the gap between our physical and digital worlds of play for kids in a really engaging way, and their price point is right in line with our goal of providing Every Day Low prices. I'm excited to add them to our assortment!"

Walmart will be offering a diverse range of 26 different Pudgy Toys, including Plush Buddies, Clip-on Plushes, Igloo Collectibles, and Action Figures. Exclusive to Walmart are the enticing Ice Chrome and Gold Chrome collectible figures concealed inside mystery Igloos, as well as a Blind Box containing a surprise Clip-On Plush.

Moreover, lucky consumers may stumble upon a golden ticket, granting them access to a rare trait for their Forever Pudgy Penguin in Pudgy World. The pricing for Pudgy Toys ranges from $2.99 to $11.97.

For those eager to explore Pudgy World, its open Beta version can be accessed at www.PudgyWorld.com. Pudgy Toys, crafted by PMI Kids' World, can be found at select Walmart stores nationwide and on Walmart.com.

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About Pudgy Penguins

Pudgy Penguins is on a mission to make Web3 accessible to everyone by creating innovative products that facilitate seamless onboarding. Their unwavering focus on community empowerment and brand awareness has positioned them as a leading IP entity in the Web3 space while simultaneously shaking up the conventional IP landscape.

Their commitment to impacting everyday consumers and shaping the future of IP, Web3, and beyond is truly commendable. To delve deeper into the world of Pudgy Penguins, visit pudgypenguins.com to learn more.