Trump Media, Yorkville, and Crypto.com Launch $6.4B CRO Treasury Venture

Trump Media & Technology Group (TMTG), Yorkville Acquisition Corp., and Crypto.com have unveiled plans to form Trump Media Group CRO Strategy, Inc., a digital asset treasury company with a bold target: acquiring $6.42 billion worth of Cronos (CRO).

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The new entity will accumulate 6.3 billion CRO tokens, backed by $420 million in cash and a $5 billion credit line, instantly establishing the largest public CRO treasury to date. The company will also operate its own Cronos validator, allowing it to generate staking rewards and compound its holdings over time.
“The sheer size and structure of this project will encompass more than the entire current market capitalization of CRO."

Kris Marszalek, CEO of Crypto.com
“We continue to be bullish on cryptocurrency… and we are excited to be partnering with a leading global cryptocurrency platform,” added Devin Nunes, CEO of Trump Media.

Shares of the venture are set to trade under the ticker MCGA following its SPAC merger with Yorkville.

A Broader Push Into Institutional CRO Adoption

The $6.4B treasury deal follows a string of institution-focused moves by Crypto.com and Cronos aimed at embedding CRO into the core of on-chain finance:

Crypto.com Custody Expansion (August 22): Crypto.com recently enabled institutional clients to use staked assets as collateral while still earning yield — a first for its custody platform. The feature supports CRO, ETH, and SOL, effectively doubling the utility of staked assets by unlocking liquidity without sacrificing rewards.
Cronos 2025–2026 Roadmap (August 26): Cronos outlined its long-term growth plan, targeting tokenization, AI integration, and public-market adoption. The roadmap sets ambitious goals of $20B in CRO via public markets, $10B in tokenized assets deployed, and 20M users across CeFi and DeFi by 2026.

Together, these moves highlight a coordinated strategy: expanding CRO’s utility across institutional treasuries, custody infrastructure, and global tokenization markets.

Why It Matters

Digital asset treasuries have become one of the defining trends of 2025, with firms like Galaxy Digital and Jump recently pursuing billion-dollar bets on Solana. The Trump Media/Crypto.com partnership, however, dwarfs those efforts in scale — signaling CRO’s push to join Bitcoin and Ethereum as a cornerstone of institutional reserves.

By combining the largest-ever CRO treasury, the dual utility of staked assets, and a roadmap tied to AI, tokenization, and ETF markets, Crypto.com and its partners are positioning Cronos as a serious contender in the race to institutionalize blockchain finance.