Survey: 20% of U.S. Millenials Store Value In Bitcoin

According to survey results published by Spencer BOGART, a partner of VC firm Blockchain Capital, 20% of young Americans own Bitcoin. The survey was conducted online from April 23–25, 2019 by The Harris Poll, on behalf of Blockchain Capital. The survey included answers from 2,052 American adults and was an augmented version of the previous demographic survey conducted by the company in October 2017.

Per the survey results, a total of 9% of the American population owns Bitcoin, 18% of whom are aged between 18–34, and 12% aged between 35–44. The percentage of people who have heard of Bitcoin rose from 77% in October 2017 to 89% in April 2019.

The survey results reveal that Bitcoin is a demographic megatrend where the younger generation (aged 18–34) are leading in terms of Bitcoin awareness, familiarity, perception, conviction, the propensity to purchase, and ownership rates. In addition to the question “What would you do if you had 1000 dollars to invest?”, most people aged 18–34 answered that they would buy Bitcoin. In particular, 27% claimed they prefer to own Bitcoin in the equivalent of $ 1,000 instead of companies’ shares.

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