Arsenal to promote CashBet’s ICO

As confirmed by both to the press release Bitnewstoday has managed to acquire and some first media reports on the theme, the celebrated Arsenal football club is going to cooperate with a cryptocurrency company CashBet, which has its own gambling token.

But as the representatives of the team clarify to journalists in Great Britain, nobody is encouraging to buy cryptos or bet with them - the basic gist of this cooperation is advertisement of the company during the football matches at Arsenal’s Premier League.

CashBet’s ICO presale has already started and at the press time it’s the beginning of its third hour (7:00 GMT). It will end on February 20, 5:00PM GMT, and it would be interesting to see the results. The public sale, which is, of course, going to have many participants thanks to this kind of advertisement, will begin on March 20 at 5:00 PM GMT, with its end in the evening of April 27.

This promotion by one of the most famous and successful clubs in the world will no doubt attract completely new market members who did not hear anything about ICOs or cryptocurrencies before. But seeing how the in-stadium advertising is already filled with brands and fans got used to it, some people may just miss the logo and focus on the game instead.