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Blockchain-Ads Review: Best Crypto Ad Network?

28 August 2024 12:06, UTC

Blockchain-Ads is a Web3-based advertising network designed to connect advertisers with the vast audience of Web3 users.

It leverages blockchain technology to provide targeted advertising solutions, enabling marketers to reach crypto enthusiasts and other blockchain-interested audiences more effectively than traditional ad networks.

Let’s take a closer look at what Blockchain-Ads offers, how it stacks up against the competition, and if it’s a nice addition to your marketing strategy.

How Blockchain-Ads Works

At the heart of Blockchain-Ads is its proprietary “Web3 Cookie” technology, developed by BCA Labs. This technology functions similarly to traditional cookies but incorporates wallet addresses to build a comprehensive digital footprint of users.

The platform employs Wallet Targeting and On-Chain Audience Matching (OCAM) to identify and engage users based on their blockchain behavior.

Blockchain-Ads operates across a vast network of over 9,000 websites and apps, offering various display ad formats and sizes.

It integrates with major supply-side platforms (SSPs) in North America and Southeast Asia, ensuring broad reach and visibility for advertisers.

Who is Using Blockchain-Ads?

Blockchain-Ads has been successfully utilized by various brands, including Binance, Coinbase, and Crypto.com, Stake.com, Optimism, and a lot more according to their case studies.

For example, Paras Marketplace on the Near Protocol also used Blockchain-Ads to drive 300,000 unique site visitors and acquire over 12,000 new users with an Ad spend of $90,000 campaign over 30 days.

This resulted in $5 million in sales, up from $40,000, demonstrating the potential for significant returns on investment.

Other successful campaigns include:

  • Binance APAC: Achieved a 19.8x return on ad spend, acquiring 4,600 new traders in August 2023 with a $25,000 ad spend.

  • Fairspin: Obtained high-value gamblers at a sub $70 CPA, allowing for significant market penetration and ad spend scaling.

  • Carbon Browser: Acquired 15,000 new token holders at a $3 CPA within 30 days, using a $50,000 ad budget.

Key Features and Capabilities

Blockchain-Ads offers a suite of powerful features designed to maximize advertising effectiveness:

  • Audience Building and Segmentation: Advertisers can create custom audiences using smart contract wallet addresses, enabling precise targeting of users engaged with specific blockchain projects.

  • Campaign Goals and Pre-built Audiences: The platform offers specialized campaign goals (awareness, engagement, conversions) and pre-built audiences like DeFi users, Traders, and crypto whales.

  • Retargeting Capabilities: Advertisers can retarget users across different stages of their journey, from awareness to consideration.

  • Real-time Analytics and ROI Estimation: The platform provides comprehensive real-time analytics, combining metrics to calculate ROI based on advertising budget.

Technology Behind Blockchain-Ads

The crypto ad network’s core strength lies in its integration of blockchain technology with advertising.

It uses Zero-Knowledge Proof technology and Multi-Party Computation to ensure data privacy and security. This approach allows for the secure sharing of user data while maintaining privacy through encryption.

Pricing Model and Minimum Requirements

The platform requires a minimum ad spend of $10,000 per month, with average advertisers typically spending around $50,000 per month. This model is particularly effective for large-scale campaigns, where the platform excels by leveraging vast amounts of data for mass growth.

By aligning costs directly with campaign performance, Blockchain-Ads offers a cost-efficient solution for marketers focused on maximizing their ROI.

Who Should Use Blockchain-Ads?

Blockchain-Ads is ideal for Web3 marketers, brands targeting crypto users, and companies looking to expand into the Web3 space.

Blockchain-Ads is ideal for:

  • Web3 brands targeting crypto-savvy users

  • Web2 brands looking to expand into the Web3 space

  • Casinos and iGaming companies looking to grow their players

  • Marketing agencies specializing in blockchain and crypto projects

  • DeFi platforms, NFT marketplaces, and blockchain gaming companies

It is particularly beneficial for those seeking high-value crypto audiences and improved targeting accuracy.

Comparison with Traditional Ad Networks

Unlike traditional networks like Google Ads and Facebook Ads, Blockchain-Ads offers unique advantages for Web3 projects:

  • Targeted Reach: Ability to reach crypto-native audiences based on their on-chain activity.

  • Compliance: Avoids restrictions often faced by crypto projects on mainstream platforms.

  • Performance Tracking: Provides detailed insights into on-chain conversions and user behavior.

Conclusion: Is Blockchain-Ads Right for You?

Blockchain-Ads represents a significant leap forward in Web3 advertising, offering a powerful solution for reaching and engaging blockchain-savvy audiences. Its innovative use of blockchain technology, combined with advanced targeting capabilities and a commitment to data privacy, makes it a valuable tool for advertisers in the Web3 space.

While the platform may have a learning curve and budget requirements that could be challenging for smaller advertisers, its performance-based model and proven results make it a compelling choice for those looking to make a significant impact in the Web3 market.