Takeaway.com Accepts Bitcoin Payments for Food Orders to Millions
09 July 2017 21:00, UTC
Last week the German largest food portal Lieferando added the virtual currency, news which followed by a similar announcement from Poland’s leader Pyszne and others.
The outlets are owned by Amsterdam-based parent company Takeaway.com, which serves 8.9 million customers around the world. The websites function as a universal shop for various takeouts and restaurants allowing customers to order from anywhere via the same gateway. Users also benefit from discounts and loyalty schemes not available from restaurants themselves.
Lieferando unveiled the Bitcoin addition in a message to customers on Wednesday as part of a range of updates to its product. Bitcoin payments will be added as a payment options on the website order page.
According to Takeaway.com, Bitcoin payment is now available in all its European markets and in many of them this service is the most popular in an increasingly competitive sector.
Earlier Bitcoin payments were available for the service’s UK operation but the entire branch was shut down last year.
The benefits to customers are obvious in all regions: 6% order fee is applied to PayPal and credit card payments but it does not apply to Bitcoin. In doing so, Takeaway.com follows other European companies experimenting with Bitcoin earlier. For example, Latvia’s airline Air Baltic waived its booking fee for customers paying in Bitcoins.
While Air Baltic has been dealing with Bitcoins for several years, 2017 has seen more prominent commitments from European retail giants.
In May, as a European answer to Amazon, Czech-headquartered Alza also added Bitcoin payments across its multinational order platform. Company’s Head of Internet Marketing said he considers the Prague’s status as a crypto mecca.
In its multiple ranges of products, Alza offers hardware wallets and even a Tesla available for purchase with Bitcoin.