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Hundreds of UK's Leading Stores to Take Part in Bitcoin Loyalty Program

Anna Martynova

Mode said Thursday it will launch bitcoin cashback next year in partnership with 40 retailers including Ocado, Homebase and Boots. CEO Ryan MOORE said this is an important step that will help place bitcoin in the hands of millions of customers across the UK.

Ocado, Homebase and Boots have subsequently denied any involvement with the project. A Boots spokesman said:

“Boots is not involved with this scheme. We have not been directly approached by Mode and they have used our name without permission in their press release and marketing materials.”

Ocado stated that they were never associated with Mode and were not involved in their announcement on November 18, 2021. Homebase also reported that they were not involved in Mode's project.

Mode was forced to clarify an earlier statement today. The company said it interacted with some specific brands through an affiliate program rather than directly. Several sources with direct knowledge of the situation have stated that they are talking about the Awin affiliate program.

Image: Blockt

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